Angiogenesis, the formation of new blood vessels, plays a crucial role during normal physiological development (e.g. embryogenesis, female reproductive cycle, wound healing and bone formation) as well as in some pathological states such as tumor development and progression, coronary artery disease, diabetic retinopathy, rheumatoid arthritis and psoriasis. Thus, angiogenesis is a key target of pharmaceutical research that is focused on development of therapeutics which stimulate or inhibit the angiogenic process.PromoCell offers a complete Starter Package to study this important cellular process as well as potential inhibitors/stimulators of angiogenesis. The discounted Starter Package includes our convenient and robust Angiogenesis Assay Kit (including a control inhibitor) as well as optimized Endothelial Cell Growth Medium and animal/endotoxin-free VEGF-A that can be used as a control inducer of angiogenesis.Note: In addition, we also provide your human primary endothelial cells of choice.